You probably read so many blog posts about how to start a blog. But what’s next? Don’t you feel so lost after you buy this and that after reading suggestions from bloggers? I’ve seen so many bloggers waste tons of money by buying themes, webinars, graphics, and other things. I’m not saying that they are useless investment – you’ll definitely benefit from them.
However, there are a couple steps that bloggers tend to skip when giving advice to new bloggers. Maybe it’s because it’s so normal to them now
1. set up your social media accounts
Once you’ve created a blog, it’s important to keep it persistent. Create or edit your social media accounts such as Instagram, Facebook, Twitter, and Pinterest to your blog name or anything similar. For example, I made all my social media handles as @graceaway so that I can keep a consistent brand.
A good example is my friend Claire at Adventure At Work; all her social media handles are @adventureatwork, and it keeps her easily discovered by her readers and brands her blog.
2. changer your permalink settings
This may only work with WordPress (I don’t know how Squarespace or others work), but you can go to “Settings”, “Permalinks”, and click on “Post name”. Not only will this make prettier links, it will help your search engine rankings because your keyword will be in your link as well.
3. set up google analytics
Sign up for Google Analytics to keep track of your page views and visitors. This may seem like nothing in the beginning, but it will definitely help you to know where your readers are from, what languages they speak/read, what devices they use, and even their interests. There are so many plugins that help you to automatically add Google Analytics to your website.
4. set up yoast seo
This is probably one thing I regret the most – not setting up SEO. Until a few months ago, I didn’t know the importance of Search Engine Optimization (SEO) on a blog. Yoast SEO is an easy way to add keywords to your posts/pages without having to deal with many technical details.
Because I am not an expert in SEO, I recommend researching for better explanations on SEO.
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5. create about/contact pages
I didn’t work on my about/contact pages until recently. But when I looked at my readers’ activities, they usually clicked on the about page after reading a post, then the contact page after a while. To you, it may be obvious that your personality is represented in your blog. However, new readers that have never read your posts will want to get to know you.
6. organize your categories/tags
If you already didn’t know, you have two ways to organize your posts – categories and tags. Organizing these, especially in the beginning of your blogging life, will save you so much time and energy when you need to change it later.
I organize my categories with the big topics such as blogging, income reports, and continents + countries. For tags, I use them for cities, states, and other little topics that I use.
To easily and quickly edit your categories and tags, simply go to your posts list, click on “Quick Edit”, and edit away.
7. create an editorial calendar
I have probably mentioned this multiple times, but I will repeat again. Create an editorial calendar. Even if you have no clue what you want to write about, it’s a good way to organize where and what you want to do with your blog. In fact, I come up with most of my blog post ideas just by looking at my editorial calendar. I look at my previous posts and brainstorm, “What can I add on or create that would help readers who enjoyed this post?”.